Staud In ‘Straya Future of Shopping Concept
About this Project
For our Future of Retail course, my team and I conceptualized an innovative brick-and-mortar space for Staud in Bondi Beach, Australia. Given Staud's California roots and its inspiration from the effortlessly chic beach culture, we aimed to mirror this vibe in their first international store. Bondi Beach, known for its trendy, hipster atmosphere within Sydney, was the perfect fit.
The new Staud location is a specialty store specializing in the brand's iconic beaded Tommy Bag, complemented by a selection of Staud's beach essentials. To enhance the retail experience, we integrated cutting-edge technology such as AI customization, an AR window display, and RFID technology.
By: Jaxie Garza, Winnie Gordon, Kelsey Silverstein, Morgan Webb
