This project was a part of the Fashion Scholarship Fund's 2024 Case Study on ESG: The Intersection of Brand, environment, and Society. I developed strategies that address the stages of the marketing funnel and communicate company actions, goals, and values by using analytics to assess the effectiveness of marketing activities and track consumer retention. My overarching goal was to drive return on investment (ROI) through the acquisition of new customers and retention of loyal customers. My objective was to create an authentic campaign to circulate information about new environmental actions, goals, and/or strategies. 

Creator of marketing campaign: Jaxie Garza