Stella McCartney Ad Campaign
About this Project
Our team created an ad magazine mockup and a video editorial for Stella McCartney, highlighting her brand's commitment to sustainability. With our concept of "Making a statement out of scarce scraps, even luxury can be sustainable," we highlight the use of recycled materials, sustainable practices, and ethical sourcing in Stella McCartney's designs. The ad magazine features bold, eye-catching garments made from recycled materials that showcase various pieces inspired by Stella McCartney. The video editorial is a visually appealing representation of the brand's ethos, emphasizing the importance of sustainability in fashion. Overall, we aimed to inspire consumers to make conscious choices and support sustainable practices in the industry.
Creative Directors: Jaxie Garza, Kelsey Silverstein, Iris Schweiger, and Caroline Cascione
Filmed by: Swen Richter
Shot by: Olivia Bergsma
