Ralph Lauren Product Development Line

In an effort to broaden Ralph Lauren's appeal to a wider audience, we developed a new line that was outside of the brand's traditional range and target demographic. The new line was specifically designed for the younger generation, and we created detailed tech packs and cost sheets to show the detailed information of each product. The new line was a departure from Ralph Lauren's traditional focus on sophistication, instead, the line was designed to be more casual and youthful. 

By: Jaxie Garza, Alex Baracaldo, Lily Braun